Z Hotel

Content Production and Strategy

Social Media Partner – Content & Management 

The Z Hotel is Zanzibar’s original boutique on the beach – a hotel situated in the Indian Ocean nearly 6,000 miles away from our offices.

Having launched in 2010, the hotel has gone from strength-to-strength, continually being voted in the top 10 independent hotels across Africa. It sits directly upon Nungwi Beach, which was recently voted the world’s 23rd Best Beach.

Our Objective 

In an attempt to further grow revenues, our role has been to effectively distribute Facebook/mobile-friendly content to the hotel’s target audiences, and help increase direct bookings.

Whilst we’ve improved the look and feel of the social media presence, we’ve also helped to generate $6,000’s worth of direct bookings from Facebook and Instagram, taking away the specific need for online travel operators.

Even though the property is located in the Indian Ocean, we were able to swiftly mobilise our content development team to capture photography, videography and aerial drone imagery on-site.

The Work